Today I want to tackle a question that was sent in by one of you, which is “How do I justify increasing my prices when the workload is the same?”. My preferred way to raise prices is when the workload changes, but sometimes there are reasons to increase your rates when things haven’t really changed. In today’s episode I’ll talk about determining the “why” behind wanting to raise your rates (and why it matters), how to determine if you should raise your rates on a set schedule, and of course, how to justify increasing your prices when the workload hasn’t really changed. Spoiler alert – even if your workload hasn’t changed, the quality of the product you deliver could have (and probably should have) changed as you’ve learned more about being a podcast manager and gotten better at what you do.
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
In this episode, we cover:
- Determining your “why” when raising a price
- Should you be raising your prices/rates on a regular schedule?
- Being okay with the possibility that a price increase might result in losing a client
- When you shouldn’t raise your rates
- An easy way to check on your own improvement
- and, The justification for raising your prices – has the quality of the product gotten better?
Resources and links mentioned in this episode:
- Listen to, Episode 51: How to know when to raise your prices
- Land your first high-paying podcast management client in just 3 days! with Ready, Set, Clients!
- To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at laurenwrighton.com/masterclass
- Join the Podcast Manager Mastermind fb group to connect with other podcast managers
More about The Podcast Manager Show:
With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!
Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!
Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!