How to land podcast clients: Updated strategies and common pitfalls to avoid in 2024

Listen on: Apple Podcasts, Spotify, Stitcher and Google Podcasts

Are you looking to land more podcast clients in 2024? In this week’s episode, we discuss the most effective strategies for landing podcast clients this year.

Learn what’s currently working and what to avoid when it comes to attracting new clients, the importance of understanding your ideal client’s mindset, and the power of engaging in meaningful conversations.

We also discuss common pitfalls, such as offending potential clients with overly critical pitches, using cold pitching in DMs, and relying on external website statistics that may not accurately represent a podcast’s performance.

Embracing these strategies will position you for growth and success in the podcast management space.

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!

In this episode, we cover:

  • The importance of targeting a specific ideal client
  • Shifting the focus from content production to engagement and relationships
  • What to avoid when pitching to potential clients
  • Discussing the benefits of referrals from current clients
  • Exploring different approaches to networking based on personality
  • and, Emphasizing the need for genuine, real conversations with potential clients

Resources and links mentioned in this episode:

More about The Podcast Manager Show:

With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!

Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!

Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!

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