Is podcast management too saturated?

Listen on: Apple Podcasts, Spotify, Stitcher and YouTube

Do you find yourself wondering if the world of podcast management is getting a little too crowded? You might be wondering: Is there any space left for a newbie podcast manager like me?

Today we are tackling this very topic!

Your journey as a podcast manager goes through a few phases. You start out fresh, eager, and affordable, which is perfect for clients on a budget. As you get the hang of things, raise your rates, you start to attract clients with a bit more to spend. Eventually, you might be managing a team and landing higher end clients.

This ongoing cycle ensures continued opportunities for new podcast managers ready to get started.

According to over 200,000 podcasts were active in just the first week of April 2024. And guess what? They all need someone to help them sound amazing and keep the show running smoothly. That’s where you come in!

If all you’re seeing are podcast managers in your circles, no wonder you’re worried! Mix it up a bit, blend in with different freelancer crowds, and learn from people who are doing something totally different. This’ll give you a fresh perspective and show you just how much demand there’s out there for your talents.

Don’t get bogged down with the notion that there isn’t room for you. The podcast universe is bigger than you think, and there’s always a spot for someone ready to roll up their sleeves and dive in.

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!

In this episode, we cover:

  • The current state of podcasting (Yes, there’s plenty of room for growth!)
  • The 3 stages of a podcast managers journey: Beginning, Thriving, Scaling
  • The importance of understanding the client’s perspective on hiring and their podcasting needs
  • and, Diversifying your network to include other freelancers and ideal clients

Resources and links mentioned in this episode:

More about The Podcast Manager Show:

With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!

Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!

Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!

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