The HOT strategy to land podcast clients in 2023

Listen on: Apple Podcasts, Spotify, Stitcher and Google Podcasts

Finding your first client, or your ideal client, takes work and it can feel disheartening if you haven’t yet had positive results. Today we are talking about a specific strategy to help you land clients in 2023. I discuss changing your attitude around not being able to land clients, the importance of trying more than one sales tactic, and putting in the boring work to achieve results. I also talk about active and passive approaches to landing podcast clients and give real-life examples you can use in your own podcast management business.

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!

In this episode, we cover:

  • Unconventional sales tactics vs spamming on social media
  • Reframing your mindset on not being able to land clients
  • The importance of using a blend of active and passive sales tactics to land clients
  • The most effective way to find your ideal client
  • Examples of passive and active marketing strategies for podcast managers
  • and, Putting in the work to find clients, especially when it’s hard

Resources and links mentioned in this episode:

More about The Podcast Manager Show:

With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!

Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!

Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!

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