The power of repurposing your clients’ podcast episodes

Listen on: Apple Podcasts, Spotify, Stitcher and YouTube

If you’ve ever thought about how to squeeze more juice out of a single podcast episode, or how to really up your game as a podcast manager, you’re in the right spot.

Today we are going to break down the difference between simple promotion and truly repurposing content in ways that will multiply its value across different platforms.

From turning snippets into social media gold to spinning off blog posts and engaging emails, we’re covering strategies that not only extend the life of podcast content but also enhance your service offerings.

So, whether you’re helping your clients extend their reach or refreshing your own content creation strategy, stay tuned as we unpack these game-changing techniques that will make every podcast episode work harder for your clients.

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!

In this episode, we cover:

  • The distinction between promotion and repurposing of podcast content
  • The importance of repurposing to extend the reach of a single podcast episode
  • Crafting email content from podcast discussions that can serve various purposes such as nurturing new relationships or providing value to existing connections
  • Developing training sessions or deeper dive content pieces from popular podcast episodes
  • and, Ensuring content creation (social media, blogs, emails, etc.) is cohesive and strategically aligned with the podcast content

Resources and links mentioned in this episode:

More about The Podcast Manager Show:

With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!

Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!

Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!

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