What IS podcast management?

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In the latest episode of The Podcast Manager Show, I dive into what podcast management really entails. I cover the different services that podcast managers provide, such as editing, show notes writing, creating promotional materials, scheduling episodes, managing analytics, and even guest management.

The goal of a podcast manager is to assist the client in carrying the burden of producing a successful show, allowing the host to fully focus on delivering great content.

During the episode, I also shed light on the differences between a podcast editor, producer, and manager. While a podcast editor focuses solely on editing the audio, a podcast manager takes on a more comprehensive role, handling various tasks related to producing and promoting the show. The term “producer” can sometimes be used interchangeably with “manager” and often implies a more hands-on approach in the creative process.

As a podcast manager, you have the opportunity to provide additional services like:

  • Video editing
  • YouTube management
  • Pitching your client to be a guest on other shows

The podcast management field offers room for growth and specialization.

By diversifying your skill set, you can provide valuable support to your clients while creating new revenue streams for your own business.

If you’re considering transitioning from being a virtual assistant or a podcast editor to a podcast manager, there are a few factors to consider.

  • Are you someone who enjoys the details and the creative aspect of working on a podcast?
  • Do you find fulfillment in being part of a team and assisting your clients in growing their shows?

If so, then marketing yourself as a podcast manager can open up a world of possibilities for personal and professional growth.

Helping podcasters make a meaningful impact by taking the burden of podcast management off their shoulders is both rewarding and fulfilling. By stepping in to handle the technical and tactical aspects, you allow your clients to focus on delivering their message and growing their audience.

The role of a podcast manager goes beyond simply being a service provider; it’s about building relationships and becoming an indispensable partner in your clients podcasting journey.

Whether you’re new to the concept of podcast management or want to enhance your existing skills, I invite you to join my free master class. In this class, you’ll learn the three common mistakes made by podcast managers and how to avoid them. By avoiding these pitfalls, you can set yourself up for success and achieve a monthly income of $5,000 without sacrificing your personal life.

To secure your seat in the master class, simply visit http://laurenwrighton.com/masterclass. I can’t wait to see you there!

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!

In this episode, we cover:

  • What is podcast management?
  • The importance of podcast managers in the podcast industry
  • The primary services a podcast manager offers to their clients
  • The key difference between a podcast manager and a podcast editor
  • Assessing your fit for podcast management based on your preferences and skills
  • How important is it for podcasters to have support in managing the details of their show
  • and, The business growth potential for podcast managers, including becoming a podcast coach

Resources and links mentioned in this episode:

More about The Podcast Manager Show:

With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!

Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!

Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!

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