Listen on: Apple Podcasts, Spotify, Stitcher and Google Podcasts
Raise your rates, you’re worth it! Today we’re talking about how to price your services and why you shouldn’t try to be the “lowest of the low.” Sticker shock can go both ways. Have you ever looked at a super-cheap item and thought to yourself “No thanks. There’s got to be something wrong with that…”? The same is true of our clients and the way they view our services. In this episode, I’m going to give you some pointers about setting prices for the value you provide and the quality of work you produce.
If confidence is your issue and you don’t feel comfortable charging higher rates, tune in. I give you a few strategies you can use to increase the level of service you’re providing to your clients that will justify the rates you Wish you were charging. Along that vein, I talk about the importance of picking clients that are right for you and your company. I also touch on the mindset you need to develop when you’re thinking about and marketing your business.
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
In this episode, we cover:
- What it signals to clients when your prices are too low
- The types of clients you are going to attract with rock-bottom pricing
- What to do when you can’t land clients at the rates you have listed
- How to “up-level” your clients’ experience so they are not expecting low rates
- Taking yourself and your business seriously
- The benefits of working with your ideal clients (both to them and to you)
- and, how to improve your services
Resources and links mentioned in this episode:
- Listen to Episode 11: How to compete with low prices
- Listen to Episode 51: How to know when to raise your prices
- Are you ready to become a PROFITABLE podcast manager?! Check out my masterclass on how to become a profitable podcast manager without working more than 20 hours per week!
- Join the Podcast Manager Mastermind fb group to connect with other podcast managers
More about The Podcast Manager Show:
With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!
Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!
Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!